Our-Process-is-the-Cornerstone

With every project that 212 Empire Web Design tackles, there is always a process involved to get everything completed on target, on scope, and within a budget. Our six step process to Web Development success is always being refined, but our strategies and techniques have been more than effective.

Step 1 – Project Review and Start

You will be assigned a Project Manager (PM) who will serve as your point of contact. Your PM will review your scope of requested services, and discuss possible considerations of your project. They will go over requirements for development, and propose a timeline to outline milestones. We talk about your branding, goals, and the online landscape or other considerations.

Step 2 – Website Design

Within 24 hours, we will create 2-3 initial sample designs for you to choose from. All work is custom based and NO templates will be used. You will receive compositions (non-functional renderings) of your new site via email. Your PM will explain functionality and document changes, if any. Your PM will not move forward with your project until the “look and feel” of your site is approved. Upon approval, your PM will discuss any items from the needs assessment that need fulfillment. We now start gathering content and imagery from you, as well as researching keywords for your site’s Search Engine Optimization (SEO) data.

Step 3 – Web Site Blueprint and Building

Every project in website and software development has a detailed plan so that no detail is missed. Your PM will present your website blueprint which will outline every page including content, SEO data, articles, images, and specific functionalities of that page or section. They will document and discuss your additions or changes and seek approval for the build. Once we have received an approved Blueprint from you, we will get started on putting together the images, content, and code that will make your site become a reality.

Step 4 – BETA Testing

Your new website is 96% completed. We review any changes or revisions your team points out or requests, and the time associated with making those changes. At this time we also verify your new website hosting environment, assist in setting up email accounts, SSL certificates, merchant accounts, and start final verifications prepping for the launch of your site.

Step 5 – Launch!

Upon your final approval, your web site is launched live and site statistics are set up to help analyze traffic patterns. The source code, any assets we used to build your site, and any special development documentation of your project is given to you for safe keeping.

Step 6 – Online Marketing

212 Empire Web Design will consult with you on the various options of online marketing available. We can show you how to drive qualified traffic to your site with Pay Per Click/SEO services, and other online marketing tools.